To support GSK in their ongoing battle against malaria, we proposed they combine forces with Kite, a company that uses specific compounds from food flavours to produce an odour which blocks a mosquito’s ability to track humans.

We then created an initiative in store: for every GSK product sold, a pack of odour stickers was sent to vulnerable children in malaria hotspots.

Do not hesitate to contact me to discuss a possible project whether it's shopper marketing, brand activation, integrated or digital creative or to learn more about
my work.

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