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GSK

CONTROLLING ASTHMA

A two-minute film was required for the online ERS Congress, aimed at healthcare professionals to demonstrate the benefits of controlling asthma through Proactive Regular Dosing.

 

However, with restrictions such as not being allowed to show live footage or actors, coupled with the challenge of standing out against hundreds of other films for our global audience, the use of a simple animation with a minimal colour palette proved very effective and easy to understand.