Fit is everything.
Fit is a feeling.
It is also the consumer-facing message.
After all, wearing a bra that’s a perfect fit “just for you” leaves you feeling happier, freer and outwardly more confident.
With regards the retailer, we empowered them to convey the emotion of the perfect bra fit to their customers through empathy and inclusivity.
Images and mannequins depicted diverse women of different sizes, ages, colours and shapes to ensure customers identified with them and ultimately, felt how the perfect bra enhanced the best things about them.